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Web & Print Design - New Media Communication - Marketing Victoria BC Canada

Pacific Baroque Festival

Pacific Baroque Festival

The 2010 Pacific Baroque Festival has concluded, now it is time to prepare for an even better 2011 Festival. There were two main experiments in the lead up to the February events – expanding the festival to four days, adding two concerts on the Thursday, along with the regular Friday, Saturday and Sunday concerts – and using social media as a promotion and engagement tool. Both proved to be a success.

Previously each season we designed from scratch a new website based on the musical and graphical theme of the festival – usually a mixture of static pages with an attached sub-directory blog. Now the Pacific Baroque Festival has an official logo which will be a consistent identifier for the future, and a survey has proved what we suspected – the majority of the audience, sponsors and performers, use online social media, mainly Facebook. The survey also noted concert goers wanted some form of engagement – updates, blog posts, and festival followup throughout the year – and not just in the two month lead up to each festival.

The 2010 series ended on February 7th, and we have created a new Pacific Baroque Festival website, using WordPress – which fully integrates a blog format with social media links. The website is still a work in progress, but much of the Festival followup is available online

Videos of interviews with Jo-Ann Roberts and the musicians

A compilation video of the rehearsals – orchestra and choirs

A Festival photo gallery

Artists biographies, 2010 program and more…

Victoria Children's Choir

Victoria Children's Choir

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