As we somewhat gracefully transit from 2011 to 2012, thoughts are naturally to the past year, and how certain themes might continue to transform 2012. That is especially true of Social Media, which seemed to underscore every single major event of the past 12 months. While the debate still rages about the Arab Spring and Occupy, whether or not they are true ‘Social Media’ revolutions (see the Economist: How Luther Went Viral, and The Guardian: How the Revolution Went Viral), one quick point is how online social connections have radically altered my personal and work life.
Social Media has been a natural progression and interest, more so as clients depend on advanced knowledge and skills. While research is a major part of what any Public Relations and marketing professional should be doing, it is often a dreary job simply looking at numbers that relate to a single brand, company or organizational effort. That work, and especially looking at the bigger picture, has a brighter side with conversations and connections in the political, public relations and media world: individuals with similar concerns and thoughts. So, thank you to the many who have opened my mind, shared thoughts and opinions, and allowed me the opportunity to voice my opinions (however wrong they might be) in the media and classroom – Professors: Janni Aragon (@janniaragon) and Raul Pacheco Vega (@raulpacheco) – Media: Theresa Lalonde, CBC (@TheresaLalonde), and Adam Stirling at CFAX1070 Victoria (@Adam_Stirling) where we have taken a shared interest, and online conversation, on the radical changes in media to the radio.
Social Media in 2012
The full half-hour podacst of the CFAX interview is available below. We began the interview by noting the number of social media users, a staggering jump in 2011 on Facebook and Twitter, and how that combined with the numbers of people with internet access and mobile devices has reached a critical mass. Underlying every major news event – in fact, the creation of the news that dominated 2011 (Arab Spring and Occupy) – was the use of social and citizen generated media.
So what will 2012 bring? Will social media platforms continue to see a rise in users? How will our own consumption and sharing of news change media organizations? Will governments change interactions with citizens?
Audio – Interview with Adam Stirling on CFAX 1070 AM, Victoria BC