10 Tips for your Facebook Business Page – Free Download

June 26, 2009
By Mat Wright

Facebook has quickly, almost overnight, transformed from an online social network for tech savvy college kids, to a required tool for any business serious about online marketing. According to the latest statistics 3 in 5

Get your business page on Facebook

Get your business page on Facebook

Canadians have a Facebook account, and use it more than once a week to connect with friends and family. It is a powerful marketing platform for two simple reasons – the viral marketing potential is huge, and the trust level for shared links, fan requests and referrals is far greater. From an online marketing point of view, getting a business page on Facebook, is as important as your website ranking well in Google.

Facebook pages are not the same as personal profiles – they have all the same application and connection potential, but are titled and indexed differently, and of course, can be kept separate from your personal Facebook activity. Anyone with a Facebook account can set up a page to represent their business or organization.

Some notes BEFORE you rush in to set up your business on Facebook:

  • Start, and get used to posting on a blog – Facebook is not a blogging platform, but is a great way to promote your company blog.
  • If you do not have a personal profile on Facebook, get one – get used to the software, use the ‘friend finder’ to connect with family, colleagues and friends (you will be amazed how many use FB!), and you will collect a ready base connections to promote your business page when you reach that step.
  • Think of how you should Title your page – your company name might suffice, but adding a keyword phrase will help others find you. The WR page is titled “The Wright Result – Web Design and Marketing
  • Wright Result on Facebook

    Wright Result on Facebook

    Once your company Facebook page is active, it is ready for content. Obviously what ever is posted needs to be relevant, and the Free Guide from The Wright Result – 10 Ways to Make Your Facebook Page Standout – provides some design, application and content ideas.

    You already have a blog, correct?. One of the simplest ways to automatically add content to your company page, and to promote your blog posts to a wider audience, is to use the Facebook RSS Reader. Every time you publish, it will appear on your Facebook page, without any further actions from you. Voila, instant content!

    The main difference between Facebook profiles and pages: on personal profiles you collect, and share with, ‘friends’, on pages you collect, and notify, ‘fans’. Fans are your clients – the more you provide content they can appreciate, and use, the more they will promote your page to others. Offer ‘Facebook Fans Only’ coupons, giveaways and special events.

    See The Wright Result Facebook page, become a Fan – new free guides, tips and marketing ideas will be posted there in the future.

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    5 Responses to 10 Tips for your Facebook Business Page – Free Download

    1. DeWayne on July 19, 2009 at 8:23 PM

      Hello, I found your blog in a new directory of blogs. I dont know how your blog came up, must have been a typo, anyway your blog looks good. Have a nice day.

    2. Geraint on July 15, 2009 at 9:58 AM

      Great post – have tried to implement some of the tips on my business page, but even though everything seemed to work nothing was added to my wall – am I correct in assuming only future blog posts are added, not past blog posts?

      Would also like to get my Twitter account on my wall – any ideas?

      Thanks again

    3. internet marketing tools on July 13, 2009 at 1:30 PM

      VRy interesting to read it :P :D

    4. picture hosting on July 10, 2009 at 11:58 AM

      just seen this on twitter cheers for the info.

    5. special event planning on July 8, 2009 at 7:26 PM

      This is some great information . I found this site http://www.eventsbyecs.com/ they put together my business event and it was a great turn out.. I thought I would share this info.

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