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2015 Already? A Few Predictions

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A few predictions for 2015: the past year was one of upheaval locally, nationally and internationally. Let’s have a great 2015

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2013 Predictions, or the Year of the Sneek

Year of the Sneek

The 5th, of 6th year of doing a ‘Top Predictions’ blog for the upcoming year: inspired by the (ever expiring) Victoria BC Times Colonist journalist Jack Knox (@JackKnox), who annually regales us Islanders with his profoundly insightful prophecy. This year, a connection as the team at #YYJchat, of whom I am honoured to be a member, actually had our hero scribe as a guest – well done, we will never regain our reputations.

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Can Social Media Engagement Predict Elections?

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Monday November 26th three federal by elections will be held in Canada: Durham, Ontario – Calgary, Alberta – Victoria, BC. How do the candidates measure up on social media, is that an indicator of votes?

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Are Your Followers Fake?

Twitter Status Report

A new service, Status People, will parse your personal and business Twitter accounts for fake users, and give you a percentage report. While it is not an exact science the algorithm has some guiding principles, and becomes more accurate as more users check their followers:

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Twitter is the News

Twitter Trends Map

No doubt Twitter has radically altered ‘News’ as we know it – and it will become more profound as the platform gains more users. There needs to be a balance however between profit motive editors chasing trends for the potential audience value, vs allocating resources to reports that have community impact.

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Social Media and Politics: Gifts or Gaffes?

Politics and Social Media: Gifts or Gaffes

The battle ground for hearts, minds and votes has extended exponentially into social media at all levels of government, but are individual politicians doing it well?

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Social Media Influence Scores – They Matter

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In choosing a marketing professional does Klout provide a metric? Yes – if PR and advertising firms do not pay attention to metric scoring then they are doing a disservice to themselves and clients.

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Canadian Social Media Usage

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The latest Ipsos Reid survey of Canadian Social Media Usage illustrates what many have noted in the past few months – that the number of Canadians signing up new social media accounts is beginning to peak, but there is a dramatic rise in interactivity. Canadians are active daily and weekly on Facebook especially – more than most equally connected countries – and the demographic statistics show youth no longer dominate.

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YouTube Government Channels – Digitally Connecting with Citizens

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High end and free tools now available from Google and YouTube allowing for any level of government to engage with citizens there is little excuse for the oft heard refrain – ‘no one is listening’.

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Social Media

Microsoft Word - web 2.0 logos.doc

What do Facebook, Twitter, Four Square have in common? They are the platforms where the new dynamic of marketing is happening. There is s fundamental shift from simple advertising to engaging with clients.

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